Feeling quite ambivalent about this article. I’m not sure what I’m reacting to.
I know marketing can suit a scrum approach OR scrumban OR Kanban depending on the situation. Something in this feels like I want to ask more questions?
The whole article can be captured in this paragraph
Outreach is focused on the company customer, but it’s all in service to the work of product development teams. Making this distinction is key when it comes to agile marketing because it delineates just how critical it is to rethink internal operations to, ultimately, better serve the hallowed company customer. You can run email campaigns and targeted ads across social platforms, but if siloed it runs the risk of failing to serve the greater organisational goal.
I think the issue I face is it feels like “trust me” proposition, not a let me show you WHY this idea works. Am I wrong?