Here is a question for the coalition. How does one introduce safety into an organisation where the developers have had that contract severely violated?
This is not my experience atm. I was in a conversation with a colleague working in another organisation. He has been tasked with getting a product team on track, but it sounds like the breakages of faith have been many and manifests.
Devs have retreated to a place of programming on whatever takes their fancy and are actively afraid of talking to potential customers due to the requirement bloat that has resulted with every past conversation. The owner of the 7 person business is largely distracted by other concerns and absent for a good percentage of the time.
It seems from the outside looking in, that safety needs to be restored before anything can be refocused. I know that having a focus would help with the safety here, but when morale is so low where would you start?